"In
business, the competition will bite you if you keep running; if
you stand still, they will swallow you."
--William Knudson, Jr."
.
AGILITY SHARPENS YOUR EDGE
In today's
challenging economy, it's not enough to keep ahead
of the competition. You need business agility to out-maneuver
them and redefine the playing field. Surviving and
thriving in business today is all about developing
agility and exercising it to adapt or remake your
business in a constantly changing business environment.
Agile Marketing Group defines and executes sales and
market plans for business momentum in partnership
with you. We work to help your business adapt more
quickly and easily to market dynamics while building
brand equity around customer focus.
Marketing is more than
advertising, promotions, events, public relations, creative
materials and impressive product launches, it is first
and foremost about listening to understand what your prospects
need most, how to best satisfy those needs and how to
ensure that they continue to come back to you for more.
How effective is your marketing today?
Sure it is important to create awareness of who you are
and what you have to offer, but after they know who you
are do your target prospects take the action to work with
you? The ultimate measure of successful marketing
for a business is revenue. For a non-profit,
it is donations and volunteers to meet your service
goals. Here are a couple of
questions to get you started thinking about your own marketing
effectiveness.
1.
Do you have a process for identifying your best prospects
and understanding what they need and how they make purchase
decisions?
2.
Are the people you want as to reach, getting
the message you want them to get?
3.
Are your marketing efforts driving at least 2 times more
revenue than they cost?
4.
Do
you know which of your marketing activities are giving
you the best results?
5.
How loyal or committed to you are your customers/donors/volunteers
or clients?
6.
How well
integrated is marketing into all of your
business planning?
